When it introduced instant photography in the late 1940s, Polaroid the corporation followed a path that has since become familiar in Silicon Valley: Tech-genius founder has a fantastic idea and finds like0minded colleagues to develop it’ they pull a ridiculous number of all0nighters to do so, with as much passion for the problem-solving as for the product; venture capital and smart marketing follows; everyone gets rich, not not for the sake of getting rich. For a w while, the possibilities seem limitless. Then, sometimes, the MBAs come in and mess things up, or the creators find themselves in over their heads as businesspeople, and the story ends with an unpleasant thud.
The most obvious parallel is to Apple Computer, except that Apple’s story, so far, has a much happier ending. Both companies specialized in relentless, obsessive refinement of their technologies. Both were established close to great research universities to attract talent (Polaroid was in Cambridge, Massachusetts, where it drew from Harvard and MIT; Apple has Stanford and Berkeley nearby). Both fetishized superior, elegant, covetable product design. And both companies exploded in size and wealth under an in-house visionary-godhead-inventor-genius. At aApple, that man was Steve Jobs. At Polaroid, the genius domus was Edwin Herbert Land.”